Our Story



“The HOLLIBLU story is a nurse’s story. It’s a story of hope and synchronicities and faith.
It’s a story about connecting.”

~ Cara Lunsford, RN, CEO and Founder of HOLLIBLU


In 2016 I met a beautiful woman who was battling stage 4 breast cancer. I was her home health nurse for 8 months and was also with her the night she passed away. We had forged an amazing friendship over that time together, with many conversations about end-of-life before she passed. She spoke candidly about how she wanted to experience the dying process and I listened.

During one of our chats, she asked me to find and release blue butterflies after she passed away. I went in search for them but, much to my dismay, I was unable to find any before I was called back to the house to be with her in her final hours.

It was a beautiful and peaceful passing, just as she had planned. While I sat next to the bed, alone, I held her hand and asked for a sign that she had made it home. I asked for her to send me blue butterflies.

The next morning I took my son out for breakfast at a local cafe. We sat inside and looked out the big windows that divided us from the outdoor patio. A few feet away, a woman caught my attention; she had a kind face that drew me in. Within seconds she turned her head to look at the street and I saw them. Blue butterfly earrings sparkling in the sunlight.

I knew instantly that this was the sign I had asked for, so I got up and went outside to speak with her. I tapped her gently on the shoulder and told her about my story. She smiled kindly and then she pulled out her business card and there it was, confirmation. Front and center on her business card was a beautiful blue butterfly with the words,

“My Journey’s Insight”

Cara Lunsford HOLLIBLU

Every nurse has a story that stays with them throughout their life. A special moment with a patient or their family member.
A tough day. A great day.
A day of transformation.

Cara Lunsford

HOLLIBLU comes from the Holly Blue butterfly. It’s a sign of transformation. A symbol of acceptance, honor and great energy. This is my nurse story.

With love,
Cara Lunsford, RN, CEO and Founder of HOLLIBLU

"Be the change you wish to see in the world"

Our Mission

Building a Vibrant Community Where Nurses Thrive.

Our Vision

A World Where Empowered Nurses Transform Healthcare

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